With the change of season, there has been quite a lot written recently about the comfort of various items of Smith’s School of English promotional clothing. What I want to stress is just how important it is to wear these items, and not just when handing out flyers.
Last Friday I went into my favourite bakery and coffee shop, Coo’s Conservo クーズコンセルボ, which is below Kawanishi-Noseguchi Hankyu station 阪急 川西能勢口 駅 opposite my school, Smith’s School of English, Kawanishi. One of the young women who work there handed me a note, left by a customer who had seen me wearing my SSE jacket on a previous occasion, and requesting that information be sent to him with a view to becoming a student.
So when we wear these items of clothing we are walking advertisements for SSE; I’m sure I’m not the first one to raise interest in one of the schools by being seen wearing one.