In January I set a goal for myself and Smith’s School of English Ohtsu:
“In 2009, I will improve on ALL of the “local promotion numbers” from 2008″
What this means is that if we had an advertising budget of say 20$ in January 2008, we would increase that number in January of 2009 to say 30$.
As we have just passed the midway point in 2009, I figure it’s a good time to update everyone on how the goal is going so far. For every month of 2009 we increased ALL numbers in ALL categories in ALL months EXCEPT in May 2009. And even in May, doing almost no local promotion, we still got trials and new student sign-ups. Even when we don’t have the time, the Smith’s machine continues to work for us, allowing us to relax and take care of the personal side of life! What has been the result of all this increase in local promotion? Thanks to the hard working staff at head office and the combined efforts of ourselves and multiple other Smith’s team members, in June we had a record month at Smith’s School of English Ohtsu! We had our highest income ever, the most trials in a single calender month since we took over the school in December 2007, and a tie for the most successful trials in a single calendar month. All told, we not only feel good about [almost perfectly] achieving our goal, but also seeing results coming out in the numbers.
I’ll update again at the end of the year… this goal is a constant nag to get up and go, and it’s helping us to keep the ball rolling, keep the momentum going.
Edward, SSE Ohtsu