Smith’s School of English Franchisees – Y’all have to read this!! This will be of interest to any of you 
conducting or planning to start a local promotion campaign in your area.
A few weeks ago I was approached by two staff members of a large sports complex, actually the largest of it’s kind in Fukushima, to do local promotion together. Now it has long been known that this kind of local promotion exchange is a very easy and powerful way to network with local businesses in your community, and I have been doing this with as many as 20 places at my Smith’s School in Fukushima for several years.
Now the word must have gotten out that I’m a regular contributor who can be trusted in the neighborhood because the staff at this well-known establishment have approached ME with the idea and said that THEY were willing to come by at regular intervals to update the exchange. Imagine if half of the businesses at Fukushima willing to do a postcard exchange were to do this ……. I could easily get up to 40 places or even more!
To me, this represents the next logical step in the process of local promotion and it opens more doors to vast new opportunities for making your Smith’s Franchise a success! And it’s all there for no extra effort!
Good luck with your school and with your local promotion efforts this spring and don’t hold back!
Martin Werner Zander, Smith’s Partner
マーティン・ワーナー・ザンダー
Smith’s School of English Fukushima Umeda Osaka
月謝制のスミス英会話 福島校 梅田 大阪市
www.smithweb.co.jp/school/fukushima.shtml
Smith’s School of English Kotoen Nigawa Sakasegawa Nishinomiya
月謝制のスミス英会話 甲東園校 仁川校 逆瀬川校 西宮市
That is just great. Congratulations to you. No doubt will bring you lots of students coupled up with them! jim
Martin this is a smart marketing arrangement. Congratulations and best wishes for a very successful 2009.
Hi Martin,
this looks like a good marketing strategy. I was wondering if there was any way to quantify it. I mean do you get any direct (or indirect) feedback about it and what effect it is producing?
-Les