Hello, everyone!
Since late April I have been wearing the Smith’s T-Shirt at least 3 days a week. Of course, at the very least it is important to wear it when you’re out doing flyers or postcard exchanges. But recently it sure has been hot and we are very fortunate to have jobs that allow us to dress comfortably and casually while still being full-on professional.
Now is the time to make maximum use out of the Smith’s T-Shirt. I always wear a navy blue one with khaki slacks and boy, let me tell you, people really notice it. Every day at least three people ask me where ‘my school is’, or where ‘the office is’. At least 100 people stare it long enough to learn the brand name and possibly memorize the phone number. Over coffee at Starbucks, at least one person every day assumes I am ready and willing to teach them a lesson right at the table. Naturally, THAT does not happen! But a positive connection is made nontheless.
This is branding working at its finest because not only do we have a free billboard, but the billboard is moving and happens to be attached to a human who is an important part of our system. This is very powerful and effective advertising and it costs almost nothing.
All I can say, people, if you’re not wearing the T-shirt you’re missing out on a lot of potential. We all want to wear T-shirts in this weather anyway, don’t we?
For those who forget need to get them here is a link https://www.sse-franchise.com/franchise_products/index.shtml
Good luck!
Martin Werner Zander, Smith’s Partner
Smith’s School Fukushima Franchise + Smith’s School Kotoen Franchise
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