I started my school 7 years ago and at that time competing with the big chain schools looked rather daunting what with their flashy entrances and slick advertising campaigns that cost in the millions. But faith and belief in myself and what I was doing kept me going and while at first I made some mistakes I learnt from the errors of my ways and have slowly, but surely, built up my student numbers. And then I heard the news – the largest English school in Japan was closing its doors. It sent shivers down my spine. (And not in a bad way) I knew that this would forever change the way Japanese people viewed the bigger schools and positively enhance the chance of growth for my classroom. I immediately started looking for assistance in handing out flyers, teaching and development of new materials and ideas. Teachers were out there looking for work so I did what I could to help them giving them part-time jobs or advice as to where to look for work. Students were out there looking for lessons so I started handing out flyers to remind them that they have a choice: A monthly-tuition system that doesn’t lock them into any kind of long-term contract.
As I started handing out flyers I realized a few very interesting facts.
Number 1 – I envy those who are opening their own schools now. Students are out there looking for a place to study.
Number 2 – I’m glad I started 7 years ago because now I’ve already build up my reputation in the area and many people recognize and support me.
Number 3 – I want to build something very special in my area and give back to the community that so kindly accepted me.
Number 4 – Having an effective website is essential in this day and age. Students, especially those from the younger generation, demand to find out more information on their own before actually picking up the phone.
Number 5 – I’m glad I’m with Smith’s as they’ve positioned themselves perfectly in the market to offer the highest quality service for a reasonable price with the professionalism that usually comes from a bigger school.
Number 6 – People respect us for handing out flyers at the station and getting a chance first hand to talk to a native speaker, even if it is just for a few minutes. This sets us apart from many of the other schools out there.
So why not get out there and help people?
Adrian
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