For those who wish to open a franchise– defined as a local institution operating under the guidelines of the parent company- this sense of the familiar can cut both ways. On the one hand, being guided by a successful corporation helps alleviate the natural anxiety brought on by starting up a business. Franchising eliminates the guesswork and many of the mistakes made by many start-ups because you are guided by an experienced and successful company. On the other hand, franchising doesn’t come free of charge and, perhaps much more importantly for those with a free spirit, does not allow for the sort of innovation that some small business owners seek.
Whilst we can’t really stop the Japanese owned chain schools from reading these pages we are not here for them. Smith’s School of English keeps as its main marketing platform the foreign teacher ownership of the English school business in Japan.