Recently I am getting a lot of trial students through the website. I have not been doing as many flyers as in the past but the number of trials has gone up a lot in the past two months. It is really great when a student books a trial after finding my school by searching on the Internet. This shows that the main website and the sub pages are working well. However it is also important to have a lot of good content there for your visitors to see. Student recommendations, pictures and stories about interesting events that you have held for/with your students are essential.
Students are even interested to find out about your experiences trying to grow your school. They often ask if I have gotten any new students recently. They also really like the more personal touch that we Smith’s School of English owner-teachers are trying to give them. They can feel the difference between us and the other corporate chain schools. In any case this can all be showcased on the web and your site becomes a very important tool to draw in new students and keep them interested. I often ask those who take a flyer to check the website as well.